![]() "There's no reason we can’t have two, three, four times that over time maybe, even more," Kopit Levien said.Today, 7.5 million people pay for New York Times content. What to watch: When The Times two years ago announced its lofty goal of reaching 10 million paid digital subscribers by 2025, the ambition seemed aspirational. She also confirmed Axios' reporting that the company is testing a subscription for its consumer reviews website Wirecutter.On an earnings call last week, CEO Meredith Kopit Levien said the company will double down on puzzles in the future as a part of its games strategy.About 1/3 of its new digital subscriptions last quarter come from its cooking, games and audio products."Beyond the subscription revenue itself, it's also a chance to actually start talking to people earlier in their lives before they might be ready for a New York Times product," says Perpich.Ĭatch up quick: While its core news product still drives the majority of its new subscribers today, The Times is investing in more in lifestyle services content that will help people create a daily habit with The New York Times' products.NowThis News launched an ad-supported kids product last April. TIME for Kids launched a new digital subscription last year. The big picture: The Times enters an increasingly crowded kids news space. The Times has long invested in programs to offer high schools free subscriptions.(The Instagram minimum age requirement is 13.) The Times has an Instagram account for NYT Kids but it's geared to an older audience.The company is launching the separate children's product as a separate app to ensure that it's compliant with children's digital online privacy laws. ![]() Some of what it's building has been informed by feedback from its print section, often letters from kids.īe smart: Building a kids-focused digital product createst unique challenges, specifically around privacy. ![]() The Times will soon post roles for engineers.
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